Turnkey Internet Business – The Truth About Turnkey Business Opportunities

If you’ve been on the Internet for a while, you would have seen many of those turnkey Internet business opportunities. Most of them sell you on the ‘turnkey solution’ on offer, and how it is the fastest way to get into business and start reaping profits. The reality is much more different!

Here is the truth about turnkey business opportunities – most of them don’t work. Period. If anything, they are only working for the product creator who created the opportunity! This is because the product owners will often add in some kind of branding to give exposure to their brand, and many will add in an affiliate program to get affiliates to promote the business opportunity. So in effect, the ‘turnkey business opportunity’ is in fact promoting the opportunity itself to others! Sounds ridiculous, right?

Unfortunately, that is the bare truth.

That’s not to say that all of these opportunities don’t work. There are the few that do work, because they are limited to only a few people.

The reason why so many will not succeed is because these opportunities often have hundreds or even thousands of people on board, all promoting the same product or opportunity. The result is too much competition. Only a few end up profiting, and the product owner is often the one that ends up laughing to the bank.

So now that you know the truth, stay clear of these opportunities, and build a real Internet business. Your own.

Create your own product using resell rights products or hire a ghostwriter, build your own website, do your own marketing.

How Online Network Marketing Business Deviates From Its Traditional Counterparts

If you are looking for a home-based business, then network marketing or multilevel marketing is a great option. The reputation of network marketing has suffered in recent years because of the existence of certain companies that have indulged in fraud. However, making a generalisation and reaching the conclusion that all network marketing companies are unreliable is grossly wrong. If you look around, you are bound to come across reputed network marketing companies that function in an honest and transparent manner.

In the present times, the internet has opened up whole new levels of possibilities when it comes to network marketing. There are various business structures in MLM that you can choose from on the basis of what suits your capabilities best. This article tries to institute a comparison between traditional marketing business and online marketing business, so that you arrive at a better understanding of the demands of each type of business.

In a traditional networking home-based business, you have to tolerate a lot of physical exertion, since you have to personally go and meet people who you think might be interested in joining your company. With online networking business, all you need to do is to create a great website with persuasive content on it. What makes it even more attractive is the fact that you have access to a global audience, unlike the traditional marketing structure where you have to rely on people in your area.

Apart from this, with online marketing you do not need to advertise in newspapers or other magazines. If you can effectively optimise your website so that search engines rank it highly, getting prospects or leads will not pose too much of a problem for you. You could also bid for keywords with pay per click search engines like Google AdWords so that you can have more leads for your business.

A terrible offshoot of the traditional networking business is that your friends and relatives may start avoiding you for fear of being asked to join as your downline. This will never happen with online network marketing. Again, you do not need to be apprehensive about making calls to people and getting rude responses. You also do not need to spend money in meeting your downline and motivating them. All you need to do is to make use of online facilities like chat rooms, e-mails or Internet messenger. By using these tools, you can communicate with your downline and clarifying their doubts and also motivate them to do better.

All the difficult factors of the conventional network marketing scenario do not apply to you if you belong to that section of the society that likes meeting people and enjoys talking to them. If you have a vivacious and social personality, then the traditional marketing model is the right one for you. On the other hand, if physical mobility is a problem for you and you like working from the comfort of your home, then online network marketing is the right business model to generate lots of money for you. Hopefully, this lucid description of both types of business will help you in deciding which one you should opt for.